BRAND VALUES

STRIVE NOT TO BE A SUCCESS,

BUT RATHER TO BE OF VALUE.

  • We provide pure and fresh ingredients (i.e. we don’t serve junk and we don’t take shortcuts). All our ingredients are from the best of available options (although often time, it is the most expensive one). To set ourselves different from the other, we INVENT recipes, and not copy them.
  • We don’t believe in maintaining quality in only several menu items. We believe in maintaining quality in all aspects, including menu, decor, music, hygiene, and service.
  • We believe when people go out of their homes to eat, they are looking for a distinctive experience. That’s what we provide, from the moment they enter the secret door, until they were greeted with gratitude on their way out.